Mountain Culture

Mountain Culture: Our Heritage, Our Future

In Nature’s Mountain Playground, our mountains, public lands, unique attractions, and small-town communities make Pocahontas County, West Virginia, special. But what truly brings our destination to life is the people who call it home.

Mountain Culture Hospitality is the spirit of how we welcome people, share our heritage and culture, and care for the places and communities that make Pocahontas County remarkable. It’s found in a friendly conversation, a local’s recommendation, or the extra effort to help a visitor make the most of their time here. Hospitality is more than good customer service. It’s making our guests feel welcome, valued, and connected to our destination, from their first visit to their return.

Our Mountain Culture Values

The PCCVB Mountain Culture Hospitality training brings our shared values to life through everyday interactions. Our core values encourage tourism professionals, business owners, employees, and community members to embrace the qualities that make our destination special.

Hospitality: Ensuring every guest feels welcome through kindness, care, and genuine hospitality.
Pride: Sharing the stories, traditions, and local experiences that make Nature’s Mountain Playground unique.
Knowledge: Providing guests with the information and resources they need to make the most of their visit.
Enthusiasm: Eagerly sharing information and local knowledge to help create memorable guest experiences.
Sustainability: Protecting the natural beauty, heritage, and resources that bring visitors to our mountains and communities.

Bring Mountain Culture Hospitality to Your Business

The PCCVB offers free Mountain Culture Hospitality training to local tourism and business partners who want to strengthen the visitor experience and celebrate what makes our mountain communities unique.


Whether you operate a lodging property, restaurant, retail shop, attraction, or outdoor recreation business, Mountain Culture Hospitality training offers an opportunity to connect with our shared destination values and put warm hospitality into practice.

If you’re interested in scheduling a free Mountain Culture Hospitality training session, please contact the PCCVB.

304-799-4636 | cfaulknier@pocahontascountywv.com